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Multi Pack

November 23rd, 2010

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Boosting sales with on-pack promotional campaigns

Special offers and price reductions have their place but really only result in short-term boosts in sales. A well marketed campaign allows the retailer to achieve the full selling price whilst offering incentives, prize draws and competitions. Promotional campaigns help to reinforce brand values and encourage consumer loyalty.

There are a range of packaging and labelling options available, however, space is often limited when you have so much to say. Multi-page labels provide additional space for text and promotional messages, cross-range details and offers as well as multi-lingual information. Online campaigns provide the further benefit of driving consumers to the brand-owners website where promotional messages, special offers and other items of news may be added.

A range of promotional mechanics may be used in conjunction with multi-page labels including:

• URN’s (unique random numbering),

• QR codes,

• Inserts,

• Vouchers,

• Scratch-off panels &

• SMS text promotions.

Contact Fix-a-Form International for further details: enquiries@fix-a-form.com

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