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Smart Media

October 9th, 2012

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Ways to Use Twitter by Smart Companies .

Promoted Tweets has relaunched, now with more relevance.

Twitter has joined the social media playing field as one of its most formidable competitors. Its uniqueness comes from short bursts of text, or Tweets, that are no more than 140 characters long. With hundreds of millions of people engaging in a global conversation at once, your Tweets are seen when any one of them searches the conversation to listen in to a topic that interests them.

Social media will never disappear. The platforms we know and love might merge, be replaced, or evolve, but they’re here to stay. The power of communicating socially is something to take seriously.

We’ve experienced the test runs with the likes of Coca-Cola and Toy Story 3, but now Twitter says Promoted Tweets is almost ready for general use.

To save Twitterers from being bombarded by ads they don’t care about, Twitter now monitors individual Tweets, followers and search behaviours, before displaying a Promoted Tweet on a user’s account. The in-stream advertising move has sparked new interest in the platform, including new ads by Virgin, Starbucks and Red Bull.

This means that Promoted Tweets will allow your company exposure to the right types of people, increasing qualified clicks and re-tweeting opportunities.

Twitter is Noise. That’s what it offers the world, but it offers you some pretty good tools to negotiate your way around that noise… and THAT is worth it.

Ever wondered whether Twitter has a business-related use that isn’t posting random updates?

We’ve uncovered some of the most successful methods companies are utilising Twitter to engage an interested audience.

Discounts and Promos: People love discounts and freebies, and most will follow a Twitter account if they know they will be ‘in’ with some exclusive deals. Do a search for ‘promo’ and see what comes up.

Insider News: Following some accounts lands you information on your lap before the general public.

Job Board: There are some companies there that post every available job on their Twitter.

Tips and Tricks: Yes, valuable information from a qualified source is always welcome.

Buying and Selling: There are companies out there on the hunt for heaps of things, and an equal amount of companies displaying their wares.

Remember, Twitter is as powerful as you want it to be. Treat it with respect.

If you need a hand getting your head around Twitter,
social media campaign
, we the
digital marketing consultant
can help you:
http://www.strongmandigital.com.au

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